The Student News Site of San Luis Obispo High School




The Student News Site of San Luis Obispo High School



What Happened to These Brand Mascots?


This article was co-written by reporters Evan Clausen and Wyatt Dodd 3/6/

  Oftentimes a mascot can make or break a product.

Icons like Mr. Clean and Flo from Progressive have become synonymous with the success of their products. However, there are two sides to every coin, and while some brands hit it out of the park, others seem to miss the mark.

Here at SLOHS, there are many mascots that students don’t fancy.

  One of the most widely hated mascots right now is the Planter’s Peanuts current abomination, ‘Baby Nut.’ An infant-sized reanimation of the recently deceased Mr. Peanut, Baby Nut represents a failed attempt at joining a trend that has already run its course.

   “Baby Nut is the worst mascot, by far,” said senior Jahan Ramezani.

  Baby Nut comes in the wake of the much more successful “Baby Yoda”, an infantile version of the beloved Star Wars character that appeared in the recent television show “The Mandolorian”.   While Baby Yoda was a cute and fresh spin on an older character, Baby Nut feels played out and slightly creepy. Mr. Peanut just doesn’t have the same appeal that Yoda does, and Baby Nut suffers as a result.

  Another unfortunate mascot comes from the cold medication company Mucinex. The mucinex man is an unpleasant specimen, a small green glob of mucus-based voice acting that is grating on the ears. While he may fit the product he is designed to sell, his presence isn’t exactly the type that inspires a person to go out and shop for his product.

  “He kind of terrified me as a child, I thought him and all his mucus friends were really gross,” said junior Kaylie Hall.

  Finally, McDonald’s icon Ronald McDonald is worth mentioning. Clowns are notoriously freaky, and picking one as a mascot seems like a risky move, especially for a company geared so heavily towards children. Ronald has served as a McDonald’s mascot, parading around on the side of happy meals or sitting as a creepy plastic statue on a bench outside of restaurants. 

  “I think Ronald is the scariest mascot. That guy makes me feel super weird.” said freshman Lindsay Smith. 

  Baby Nut, Mr. Mucus, and Ronald McDonald all seem like unfortunate attempts at going with an unusual mascot to ‘mix things up’, but none really seem great for the job they’re designed to do. Sometimes a brand can miss the mark when designing a mascot, and it’s always entertaining to see when those brands miss the mark as hard as these ones do.

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    hollyMay 12, 2022 at 8:53 pm